If you want to grow your business and increase revenue, you’re in the right place.
If you’re overwhelmed and you don’t know where to focus your attention, you’re also in the right place.
You need to focus on the minimum effective dose.
If you know which small steps can have the biggest impact on your business, you’ll stop wasting time on things that don’t work. You’ll also get incredible results that can catapult you ahead of the competition.
How do we find out what the minimum effective dose is?
I break down tested strategies into simple, actionable steps that can help you improve your business.
About Casandra Campbell
Casandra Campbell specializes in helping small businesses grow into larger more profitable businesses. She uses proven case studies and tested tactics to bring you the results your business needs to thrive in this modern economy.
Casandra also leads Experimentation & Analysis at Shopify, the all-in-one commerce platform that powers over a million businesses worldwide. Her team supports efficient growth through data analysis, measurement strategy, conversion research, and controlled experimentation. Previously, Casandra specialized in inbound marketing and was the Managing Editor of the Shopify Blog. During her time as Managing Editor, her data-driven approach helped increase email subscribers by +417% and customers acquired through the Shopify Blog by +278%.
Outside of Shopify, Casandra has grown multiple businesses, including a brewing company, and taught a range of digital marketing topics, including search engine marketing and business analytics.
Here are a few other things Casandra has worked on:
Liberty Village Brewing Company (Acquired)
Co-founded by Casandra, Liberty Village Brewing Company brews small-batch, unfiltered Ontario Craft Beer.
Co-founded by Casandra, Freelancer Templates helps freelancers scale businesses faster with easy-to-use business templates.
May You Find Adventure
Created by Casandra, May You Find Adventure is a travel and exploration blog for people looking to live a life of adventure.
Casandra is an experienced speaker and educator available for keynotes, breakout sessions, workshops, and panels. Learn more and read feedback on Casandra’s Speaking page.
Casandra has published content on a variety of topics across the web. Learn more on Casandra’s Publications page.