Casandra Campbell

Desk with notebook, coffee, laptop, and highlighters

8 Reasons Why Everyone Should Build a Niche Site

If you spend time in Internet marketing communities online, you’ve probably heard of niche sites. If you haven’t, let me enlighten you.

Niche sites are websites that were created solely for the purpose of monetization. Some people also call them authority websites. Some people differentiate between niche sites and authority sites. None of that matters.

What does matter, is the business model. It really only has four simple steps: 

  1. Choose a topic or niche (often based on keyword research).
  2. Create a website about that topic (and fill it with useful content).
  3. Drive traffic to the website (typically through search engine optimization).
  4. Monetize that traffic (typically through ads or affiliate links). 

Read More »8 Reasons Why Everyone Should Build a Niche Site

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6 Ways to Get Testimonials for Your Business

Social proof is a very powerful persuasion technique. We are more likely to do something if other people do it first. So when you prove that other people like doing business with you, new customers are more likely to take the plunge.

Testimonials are a great way to leverage social proof for your business. They can be published a designated page on your website, or they can be included on other pages such as your homepage, about page, or sale pages. Testimonials are useful anywhere potential customers go to make up their mind.

If you don’t already have testimonials to use for your business, fear not! Chances are, you already have a lot to go on. Here are six ways to get testimonials together for your website. Read More »6 Ways to Get Testimonials for Your Business

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You Don’t Need a Social Media Manager for Your Business

Few people deny the benefits social media can bring to a business these days. As more and more business owners have been coming around to the idea, community managers (that’s the industry term for social media managers), have been in high demand.

While it’s not unreasonable to seek outside help in an area as fast-changing as social media, there is a limit to what is reasonable. Read More »You Don’t Need a Social Media Manager for Your Business

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My Best Tip for More Traffic and Sales

Why are some people successful online while others flop? Even when they’re stuff in just as good.

What if there was one simple thing that would accelerate your business online? What if this thing was completely free and anybody could do it?

This ‘thing’ is transparency, and being more transparent on the web can have a dramatic impact on your bottom line. Read on to find out why. Read More »My Best Tip for More Traffic and Sales

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8 Twitter Tips Every Business Owner Needs To Know

Twitter is a powerful tool. I almost always recommend that businesses start out with Twitter when it comes to social media. But like any tool, Twitter is only powerful if you know how to use it.

Over the years, I’ve discovered a number of game-changing hacks that will take your Twitter game to the next level. These small tweaks—on top of all the good stuff you’re already doing—can have a tremendous impact on your business’s bottom line. Read More »8 Twitter Tips Every Business Owner Needs To Know

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40 Places to Find Free Images Online

You’ve been working on a blog post for days.

It’s a good topic and you’ve finally perfected it. Time to celebrate, right? Not so fast. You still have to format it and find at least one image related to your article.

You do a quick Google image search and find exactly what you’re looking for. You download it and drop it into WordPress. The whole process takes 60 seconds.

Sound about right?

How does a $4000 fine sound?

Even if you’re careful and you always check the copyright, you can still get nailed for infringement. Even if your blog doesn’t make money. Even if you link to the image author. Even if you don’t have any readers. Even if you take it down.

The reality is, this happens every day. Heck, it even happens to professional copywriters. Read More »40 Places to Find Free Images Online

How to Craft the Perfect Facebook Post: Advice from Gary Vaynerchuck’s Jab, Jab, Jab, Right Hook

The truth is, most businesses struggle with Facebook.

We all know that Facebook has a massive user base…

“One out of every five page views in the United States is on Facebook.

Let me say that again: ONE OUT OF EVERY FIVE PAGE VIEWS IN THE UNITED STATES IS ON FACEBOOK.”

– Gary Vaynerchuck, Jab, Jab, Jab, Right Hook

Clearly, it should not be ignored.

The problem is, getting traffic to your Facebook page can be as much work as getting traffic to your website. If not more.

This is why the majority of Facebook page likes come from ads.

And even though it is the most familiar social network, most marketers just don’t understand it. This gives the rest of us an opportunity to do better.

So how can we use Facebook effectively? It all comes down to engagement. Read More »How to Craft the Perfect Facebook Post: Advice from Gary Vaynerchuck’s Jab, Jab, Jab, Right Hook

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The Complete Guide to Developing A Social Media Policy for Your Business

Many things can go wrong for your business on social media.

Especially when OTHER people are managing your accounts.

They could say something offensive, post something that is out of line with your brand, or fail to handle a customer complaint with professional tact. Any of these mistakes could blow up into a full-scale social media crisis.

So if you don’t want someone else to mess up your online marketing efforts, what can you do?

Develop a social media policy. Read More »The Complete Guide to Developing A Social Media Policy for Your Business

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How to Use Pinterest (The Ultimate Guide to Pinterest)

Do you want to dominate on Pinterest?

This Pinterest resource book is for you. It covers the best Pinterest tips and guides around—for beginners and pros alike.

Each chapter contains important links to hand-picked blog posts that will improve your pinning skills and teach you how to get more traffic with this social network.

This book will be an ongoing project. It will continue to get better as more links get added, so bookmark this page and check back often!

Are you ready to get more pins, likes, and followers on Pinterest?

Let’s get started! Read More »How to Use Pinterest (The Ultimate Guide to Pinterest)