In fact, asking one to promote your business is often one of the worst things you can do.
Who Are These “Influencers”?
Influencers are typically people who are very active on social media. They are on multiple networks, they have a large following, and they seem to get a ton of engagement. Sounds good so far, right?
Not suprisingly, many brands approach people with this profile to promote their products. Some will do so for free stuff, while others charge a fee.
So why shouldn’t you pursue these people to push your brand? It’s a big waste of time and money. Read More »The “Influencer” Myth Debunked