Have you ever wondered where marketers get social media statistics?
They know things like how many people are using each social media network, what type of people are using each social network, and which networks are growing the fastest.
There seems to be an unlimited supply of infographics about social media. Where are the publishers getting their information?
Social media statistics are readily available for free online.
If you want to make the out of your social media marking, it’s important to do some research first. Instead of guessing at what will work, it’s better to invest a little bit of time into research. Do this now so that you can be more effective later.
Examining social media statistics can be a great way of front-loading some of your social media marketing. This data can help you develop a strategy that is geared towards results from the get-go.
Social media statistics can help you:
- Decide which social media networks you should use.
- Decide what type of content to share.
- Optimize your campaigns for better results.
How to Use Social Media Statistics
Before you dive into social media research, here are a few tips to help you get the most out of your time.
1. Compare multiple studies.
The sites listed below are reputable and will be very helpful. However, there are many variables when it comes to social media analysis and different studies can yield different results. Watch out for outliers. Compare a few different studies to make sure the data makes sense before you move forward.
2. Consider other factors before making decisions.
A lot can be gained from examining social media statistics, but they shouldn’t be the only thing you consider in your marketing campaign. It’s also important to know what type of content works best for you, which networks you personally prefer, as well as any established best practices in your business. Sometimes these things will conflict with the data and you’ll need to decide what’s best for you.
3. Learn from your experience.
Use your own statistics. Track and record your social media efforts and results with a tool like Sprout Social. Do you know which type of content drives the most sales in your business? Which content gets shared the most? If you find something that works, keep doing it! (No matter what external studies say).
4. Plan for the future.
Examining social data is a great way to notice trends and changes over time. Think about where thing are moving and plan ahead. If Youtube keeps growing year after year, maybe it’s time you try it out?
5. Don’t get overwhelmed.
It’s easy to fall down the rabbit hole of data. There are endless interesting studies to look at — especially if you’re a bit of numbers geek like I am. When you’re running a business, you don’t have time to analyze everything. Trust your gut and focus on the data that is going to help you.
You don’t need to get every detail perfect to succeed online.
Where to Get Social Media Statistics
The websites listed below are great sources for social media data. Each publishes surveys, studies, and other research on social media and the Internet. If there’s something you want to know about social media users and their behaviour, you’ll likely find it here.
In no particular order…
- comScore Data Mine
- TNS Digital Life
- Ignite Social Media
- Social Bakers
- Pew Internet
- The Relevancy Group
- Kleiner Perkins Caufield Byers
- Plus Demographics
- Global Web Index
- Forrester Research
1. Choose one question to research such as which social media network your target audience spends the most time on.
2. Start digging around and compile your data. Compare studies and gather all the stats you will need.
3. Write down any observations. If you notice any trends, or anything useful or interesting, make a note of it.
4. Decide if you should make any changes. Now that you have more information, decide how you will use it and how it should affect your marketing strategy.
5. Write what you did in the comments below!
Finally, if you know a nerd like me who would love to poke around in social media statistics, please share this post with them. They’ll love you for it!