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How To Get More Likes, Comments, Retweets, and Shares

Crowd with their hands in the air

The benefits of a engaged social media community that likes, comments, retweets, and shares your content are clear:

  • An ENGAGED community actually listens to what you have to say. (If nobody is reading your updates, how are you going to sell anything?)
  • An ENGAGED community gives you access to valuable market research, real-time feedback, and gives you the ability to test new products and services. (Before you invest a lot of money.)
  • An ENGAGED community proves to new visitors that your web properties are interesting and up-to-date. (Would you “like” a boring Facebook page?)
  • An ENGAGED community automatically shares your content with their friends and followers, extending your reach online. (New business!)

The question is, “How do I build an engaged social media community, without spending all my time online?”

The Lead-By-Example Technique: The Easiest Way to Build an Engaged Community Online

Over the past several years, I have built up many active social media communities. I’ve also helped other people build up their own active social media communities.

And while it’s tempting to think I have some natural talent for developing responsive communities, I can tell you this:

Learning how to build an engaged social media community that likes, comments, retweets and shares your content is NOT something you’re born with. It’s a set of skills that you can learn. And when you focus on the right skills, you can learn fast.

That’s why I’m proud to share “The Lead-By-Example Technique” with you today.

It’s a simple community building technique that I’ve personally used to build highly engaged communities.

You may be wondering, “How do I use The Lead-By-Example Technique?”

The Simple Step-By-Step Process To Using “The Lead-By-Example Technique”  To Build An Engaged Community

There are four simple steps for using the “The Lead-By-Example Technique”

Step 1: Connect with other social media accounts related to your brand.

Step 2: Comment, reply, retweet, and share.

Step 3: Respond when other people engage with you online.

Let’s go over each step in detail.

Step 1: Connect with other social media accounts related to your brand.

The most important part of building an engaged community is to be engaging yourself. How can you connect with other individuals and brands if you don’t know who they are or what they’re saying?

Spend time finding and following the accounts of your fans and competitors. It helps to segment these groups into lists so that you can quickly recall how someone is connected to you. For example, you can have a list of your clients’ businesses, a list of competitors, and a list of companies that sell complementary products in your market – whatever makes sense for your business.

I call this community curation. Once you have own curated lists of people to engage with online, you can move to step 2.

Step 2: Comment, reply, retweet, and share.

Lead by example and engage with the people you are following!

Any form of social engagement fits into one of two categories: Boost Engagement or Reach Engagement.

1. Boost Engagement

Boost Engagement gives someone else a boost. The boost can occur in two different ways.

The first is a boost in rankings. For example, if you like a Facebook post, it is more likely to show up higher in other people’s newsfeeds (Facebook deems it to be more popular). The second is a boost to the ego of the person sharing the content. (Who doesn’t love receiving comments on their blog?)

Boost engagement is great for all of types of content, but especially for content that might not be all that interesting to your audience.

2.  Reach Engagement

Reach engagement passes information along to your audience, extending the content creator’s reach. While it also boosts rankings (and ego), it’s most effective at getting content in front of the most people.

Reach engagement is perfect for content that your audience will truly appreciate. When you share, re-pin, or retweet, you should be passing along real value.

It doesn’t matter which social platform you’re using, the concept is always the same. People will notice that you’re engaging with them (again, it feels great to have people interested in what you’re doing), and they won’t just feel obliged to the return the favour, they’ll actually want to!

Step 3:  Respond when other people engage with you online.

Finally, when you start getting activity on your own social networks, don’t just sit back and watch the benefits roll in. Respond to people’s comments, thank them for their retweets, and provide interesting feedback on their commentary.

You know that friend that you’re always calling to catch up with? The one that NEVER calls you. After a while, you stop calling. Well, it works the same way online. If you don’t continue leading by example, others will stop following your example, and engagement will drop off.

Social media is about two-way conversations, so you need a good mix of talking AND listening.

Now I have a challenge for you.

I want you to try “The Lead-By-Example Technique?” Start with one platform.

Just one.

Choose your platform and select five accounts that you can lead by example THIS WEEK.

Share what you plan to do in the comments below.

And if you have a question about “The Lead-By-Example Technique,” feel free to leave that in the comments too.