How To Get More Likes, Comments, Retweets, and Shares

Lead By ExampleThe benefits of a engaged social media community that likes, comments, retweets, and shares your content are clear:

  • An ENGAGED community actually listens to what you have to say. (If nobody is reading your updates, how are you going to sell anything?)
  • An ENGAGED community gives you access to valuable market research, real-time feedback, and gives you the ability to test new products and services. (Before you invest a lot of money.)
  • An ENGAGED community proves to new visitors that your web properties are interesting and up-to-date. (Would you “like” a boring Facebook page?)
  • An ENGAGED community automatically shares your content with their friends and followers, extending your reach online. (New clients!)

The question is “How do I build an engaged social media community, without spending all my time online?”

The Lead-By-Example Technique: The Easiest Way to Build an Engaged Community Online

Over the past several years, I have built up many active social media communities. I’ve also helped other people build up their own active social media communities.

And while it’s tempting to think I have some natural talent for developing responsive communities, I can tell you this:

Learning how to build an engaged social media community that likes, comments, retweets and shares your content is NOT something you’re born with. It’s a set of skills that you can learn. And when you focus on the right skills, you can learn fast.

That’s why I’m proud to share “The Lead-By-Example Technique” with you today.

It’s a simple community building technique that I’ve personally used to build highly engaged communities.

You may be wondering, “How do I use The Lead-By-Example Technique?”

The Simple Step-By-Step Process To Using “The Lead-By-Example Technique”  To Build An Engaged Community

There are four simple steps for using the “The Lead-By-Example Technique”

Step 1: Connect with other social media accounts related to your brand.

Step 2: Comment, reply, retweet, and share.

Step 3: Respond when other people engage with you online.

Let’s go over each step in detail.

Step 1: Connect with other social media accounts related to your brand.

The most important part of building an engaged community is to be engaging yourself. How can you connect with other individuals and brands if you don’t know who they are or what they’re saying?

Spend time finding and following the accounts of your fans and competitors. It helps to segment these groups into lists so that you can quickly recall how someone is connected to you. For example, you can have a list of your clients’ businesses, a list of competitors, and a list of companies that sell complementary products in your market – whatever makes sense for your business.

I call this community curation. Once you have own curated lists of people to engage with online, you can move to step 2.

Step 2: Comment, reply, retweet, and share.

Lead by example and engage with the people you are following!

Any form of social engagement fits into one of two categories: Boost Engagement or Reach Engagement.

1. Boost Engagement

Boost Engagement gives someone else a boost. The boost can occur in two different ways.

The first is a boost in rankings. For example, if you like a Facebook post, it is more likely to show up higher in other people’s newsfeeds (Facebook deems it to be more popular). The second is a boost to the ego of the person sharing the content. (Who doesn’t love receiving comments on their blog?)

Boost engagement is great for all of types of content, but especially for content that might not be all that interesting to your audience.

2.  Reach Engagement

Reach engagement passes information along to your audience, extending the content creator’s reach. While it also boosts rankings (and ego), it’s most effective at getting content in front of the most people.

Reach engagement is perfect for content that your audience will truly appreciate. When you share, re-pin, or retweet, you should be passing along real value.

It doesn’t matter which social platform you’re using, the concept is always the same. People will notice that you’re engaging with them (again, it feels great to have people interested in what you’re doing), and they won’t just feel obliged to the return the favour, they’ll actually  want to!

Step 3:  Respond when other people engage with you online.

Finally, when you start getting activity on your own social networks, don’t just sit back and watch the benefits roll in. Respond to people’s comments, thank them for their retweets, and provide interesting feedback on their content.

You know that friend that you’re always calling to catch up with? The one that NEVER calls you. After a while, you stop calling. Well, it works the same way online. If you don’t continue leading by example, others will stop following your example, and engagement will drop off.

Social media is about two-way conversations, so you need a good mix of talking AND listening.

Now I have a challenge for you.

I want you to try “The Lead-By-Example Technique?” Start with one platform.

Just one.

Choose your platform and select five accounts that you can lead by example THIS WEEK.

Share what you plan to do in the comments below.

And if you have any questions about “The Lead-By-Example Technique,” feel free to leave that in the comments as well.

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{ 11 comments… add one }

  • Eddie June 17, 2013, 7:15 am

    Great article – I agree and think its important to really focus on engagement to boost trust and conversion.

    I do have a follow up question: what do you recommend doing if you have several websites in different fields – and have opened an account for each them?

    I really feel like I spread myself too thin and want to abandon some social media properties to really dig deep – however, there are two reasons why I wont just yet:
    1. I dont want to abandon the relationships I have made on those accounts.
    2. I dont want those websites to lose their social media presence – as little as it may be.

    I have several brand twitter accounts – but I just finally opened one account “for me” – which is again dividing my time once more to engage with others.

    Any suggestions?

    Reply
    • Casandra Campbell June 17, 2013, 3:13 pm

      Hey Eddie – thanks for your comment.

      I agree with you that’s it better not to abandon your social accounts. Once set up, I still think it is better to have accounts with limited activity than to delete them. They lend your brand authority, provide SEO benefits, and you have the option to call on those relationships down the road.

      So what to do with them in the meantime? I think there are a few options, but before you decide, it’s worth digging into your businesses model to see how your currently generating the most revenue.

      If social media is an important part of your sales funnel, you could consider hiring someone to manage those accounts for you.

      If social media is not an important part of your sales funnel, you could leave those accounts alone for now and reap the benefits that still come from low activity accounts.

      But depending on how many sites you have to worry about, I think you might be able to maintain several accounts at once. I find that investing some time up front can really cut down on the time it takes to be effective later.

      For each business, create a marketing plan that includes things like people you want to engage with, places to find great content, content ideas, and a schedule for posting. After creating a plan that is based around your goals, it’s not hard to be effective in 20 minutes or a less every day. You could update your plan monthly or even quarterly depending on your schedule.

      Reply
  • J.B. Turner June 19, 2013, 3:17 pm

    Terrific article, Casandra. Thoroughly enjoyed it. Regards, J.B.

    Reply
  • Sopheary July 11, 2013, 11:23 pm

    Good article! But it seems to me that it’s time-consuming. Do you use any technologies to manage it?

    Reply
    • Casandra Campbell July 12, 2013, 1:55 am

      Hey Sopheary! It can be done in 20-30 minutes a day – as long as it’s focused time! I’m a big fan of Sprout Social. It aggregates several social media networks and RSS, easily shows past interaction, and has a spot for notes. Do you use any tools?

      Reply
  • Shawn Lambie October 7, 2013, 6:16 am

    Hey Casandra

    Great info thanks for the valuable info. I find my greatest challenge with social media is and you may laugh “. An up happy wife and children that follow her disgruntle posture, with time spent trying to build online.

    It’s real challenge perhaps a little time spent say 20mins per day as appose to say 2 hour a given day??

    Reply
    • Casandra Campbell October 7, 2013, 2:24 pm

      Hey Shawn. It’s great that you have your family to keep accountable. It’s easy to spend 2 hours on social media without even noticing.

      Setting goals can make it a lot easier to stay on track and limit the time you spend on social media. In many cases, 20 minutes really is enough – but only if you have a good system set up!

      Reply
  • Ross October 11, 2013, 9:48 am

    Thank you for that article, i got some good points out of it… especially about leaving comments liking and sharing others content. Where is you facebook link etc was goona link it but didn’t see anything. Anyhoo, thanks again

    Reply
    • Casandra Campbell October 17, 2013, 7:20 pm

      Hi Ross – thanks for stopping by! I don’t have many social sharing buttons on my website because I would rather people sign up for my newsletter so we can get a longer discussion going. Of course, if you do share an article, I will still be very grateful!

      Reply
  • Lloyd February 22, 2014, 12:36 am

    Great article, and a great answer to the first comment from Eddie.

    I have the same issue, which you may have noticed since you followed one of my neglected Twitter accounts!

    Goes to show there is always value in following others … and having a great blog. Well done on creating such a unique angle.

    Reply
    • Casandra Campbell March 3, 2014, 9:12 pm

      Good point, Lloyd! Thanks for stopping by. I usually follow accounts based on their bios. I don’t usually check to see when they last tweeted.

      And even though I haven’t shared one of my articles in a long time, you still found your way to my blog through the link in my bio.

      Even if you’re not active, social media profiles can still be a listing for you or your business.

      …but better to be active!

      Reply

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