I’ve spent the past 14 years growing businesses across a range of business models, sizes, and industries:

I’m really good at finding and assessing business opportunities but I’m most passionate about helping others take control of their livelihoods.

Really Good Business Ideas is how I get to do both.

Prior to Really Good Business Ideas, I led Experimentation & Analysis at Shopify, the all-in-one commerce platform that powers over a million businesses worldwide. My team supported efficient growth through data analysis, measurement strategy, conversion research, and controlled experimentation. Before that, I specialized in inbound marketing and was the Managing Editor of the Shopify Blog. During my time as Managing Editor, my data-driven approach helped increase email subscribers by +417% and customers acquired through the Shopify Blog by +278%. 

Outside of Shopify, I’ve grown multiple businesses (including a brewing company), consulted for many other businesses, and taught a range of digital marketing topics, including search engine marketing and business analytics.


I’m currently taking on a limited number of consulting clients in specific capacities. Learn more and see packages on my Consulations page.


I’m an experienced speaker and educator available for keynotes, breakout sessions, workshops, and panels. Learn more and read feedback on my Speaking page.


I’ve published content on a variety of topics across the web. Learn more on my Publications page.