Over the years, I’ve discovered a number of game changing hacks that will take your Twitter game to the next level. These small tweaks—on top of all the good stuff you’re already doing—can have a tremendous impact on your business’s bottom line. [click to continue…]
It’s a good topic and you’ve finally perfected it. Time to celebrate, right? Not so fast. You still have to format it and find at least one image related to your article.
You do a quick Google image search and find exactly what you’re looking for. You download it and drop it into WordPress. The whole process takes 60 seconds.
Sound about right?
How does a $4000 fine sound?
Even if you’re careful and you always check the copyright, you can still get nailed for infringement. Even if your blog doesn’t make money. Even if you link to the image author. Even if you don’t have any readers. Even if you take it down.
The reality is, this happens every day. Heck, it even happens to professional copywriters.
What You Need to Know About Image Copyright
We all know that Facebook has a massive user base…
“One out of every five page views in the United States is on Facebook.
Let me say that again: ONE OUT OF EVERY FIVE PAGE VIEWS IN THE UNITED STATES IS ON FACEBOOK.”
– Gary Vaynerchuck, Jab, Jab, Jab, Right Hook
Clearly it should not be ignored.
The problem is, getting traffic to your Facebook page can be as much work as getting traffic to your website. If not more.
This is why the majority of Facebook page likes come from ads.
And even though it is the most familiar social network, most marketers just don’t understand it. This gives the rest of us an opportunity to do better.
So how can we use Facebook effectively? It all comes down to engagement.
Have you ever wondered where marketers get social media statistics?
They know things like how many people are using each social media network, what type of people are using each social network, and which networks are growing the fastest.
There seems to be an unlimited supply of infographics about social media. Where are the publishers getting their information?
Especially when OTHER people are managing your accounts.
They could say something offensive, post something that is out of line with your brand, or fail to handle a customer complaint with professional tact. Any of these mistakes could blow up into a full-scale social media crisis.
So if you don’t want someone else to mess up your online marketing efforts, what can you do?
Develop a social media policy. [click to continue…]
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Each chapter contains important links to hand-picked blog posts that will improve your pinning skills and teach you how to get more traffic with this social network.
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In fact, asking one to promote your business is often one of the worst things you can do.
Who Are These “Influencers”?
Influencers are typically people who are very active on social media. They are on multiple networks, they have a large following, and they seem to get a ton of engagement. Sounds good so far, right?
Not suprisingly, many brands approach people with this profile to promote their products. Some will do so for free stuff, while others charge a fee.
So why shouldn’t you pursue these people to push your brand? It’s a big waste of time and money.
- An ENGAGED community actually listens to what you have to say. (If nobody is reading your updates, how are you going to sell anything?)
- An ENGAGED community gives you access to valuable market research, real-time feedback, and gives you the ability to test new products and services. (Before you invest a lot of money.)
- An ENGAGED community proves to new visitors that your web properties are interesting and up-to-date. (Would you “like” a boring Facebook page?)
- An ENGAGED community automatically shares your content with their friends and followers, extending your reach online. (New business!)
The question is, “How do I build an engaged social media community, without spending all my time online?”
And when done improperly, spamming followers with scheduled tweets can destroy a business’s reputation.
But the truth is, social media automation isn’t entirely evil. When done right, it can also bring a lot of value to you and your followers—just make sure you follow the rules.
There are just too many, and not all of them are going to create significant value.
It’s best to focus your efforts on a few social media networks for maximum results. But how do you decide which networks will give you the best return on your time investment?