It’s commonly believed that automating Twitter and using software to schedule tweets is a bad idea.
And when done improperly, spamming followers with scheduled tweets can destroy a business’s reputation.
But the truth is, social media automation isn’t entirely evil. When done right, it can also bring a lot of value to you and your followers—just make sure you follow the rules. [continue reading…]
Few businesses have the time and resources to be on every social networking site.
There are just too many, and not all of them are going to create significant value.
It’s best to focus your efforts on a few social media networks for maximum results. But how do you decide which networks will give you the best return on your time investment? [continue reading…]
The truth of social media is this:
It can be a LOT of work.
Especially when you’re trying to build a business in an efficient, time-effective way.
This reality often pushes people to one of two extremes:
- “Social media is super-important so I need to get my business up and running on every available network immediately!”
- “Social media is a complete waste of time and money. I’m trying to run a business, not make friends!”
Of course, both of the these responses are over-simplified. [continue reading…]