Does Your Business Really Need to Be on Social Media? (The Answer Might Surprise You)

Woman thinking

The truth of social media is this:

It can be a LOT of work.

Especially when you’re trying to build a business in an efficient, time-effective way.

This reality often pushes people to one of two extremes:

  1. “Social media is super-important so I need to get my business up and running on every available network immediately!”
  2. “Social media is a complete waste of time and money. I’m trying to run a business, not make friends!”

Of course, both of the these responses are over-simplified. [continue reading…]